Customer Journey Maps
Methods and Benefits to Mapping Experiences
As a guest lecturer, I had the pleasure of collaborating with a colleague to share our knowledge on the technique of Journey Mapping as well as share real examples from our professional repertoire.
Table of Contents
What is a Journey Map
The Benefits
Anatomy of a Journey Map
Types of Journey Maps
When to Use Journey Maps
The Process and Tools
When Journey Mapping Fails
Journey Mapping Success